From De Haven’s Ladies’ & Children’s Shoe & Gaiter Emporium. Philadelphia: Holland & Edgar, ca. 1861-63.
Instead of depicting their products on their stationery, some merchants employed symbolism in order to establish camaraderie with their customers through shared values. Appealing to patriotic sentiment is a perennial approach but tends to be even more pronounced during war time. De Haven’s Shoe & Gaiter Emporium used familiar American iconography to sell shoes during the Civil War. Although the illustration on this delivery receipt contains most of the elements of the Great Seal of the United States, notably missing are the arrows of war, usually clutched in the eagle’s left talon.