Advertisement for Father Arent’s Plaster Company. Buffalo, ca. 1910. Gift of William H. Helfand. Copy
Joseph and Mary Hogg were purveyors of popular medicines in Buffalo, N.Y. In order to distinguish their products in such a saturated market, the Hoggs connected themselves to a local Catholic clergyman, Father Arent. The couple claimed the priest had shared with them his secret prescription for herbal plasters to cure rheumatism. To reach as many customers as possible, the Hoggs had this sign, endorsed by Arent with his likeness, printed in both English and German to appeal to Buffalo’s considerable German population.