These three billheads show common ways in which otherwise mundane business stationery became a marketing opportunity through strategic ornamentation. Textile merchant John Kean employed a large woodcut of a spinning wheel, immediately defining his trade. Evans & Watson listed the highlights of their catalog and illustrated their well-known “salamander safe.” And James S. Jones, in addition to detailing his wares, chose to include an engraving of his storefront. As is typical in such scenes, Jones’s establishment has been idealized. So engrossing are the dry goods merchant’s wares that the eight individuals peering into the windows take no notice of the dramatic scene unfolding behind them.